Title: “Côtes de Provence AOC: Analyzing the Competition and Differentiation Factors for Becoming the ‘Champagne of Rosé Wines’” “Marketing Strategies for Luxury Wine Brands: Implications for Moët Hennessy and the Global Landscape”

This is our general project description:  We are doing from the point of view of LVMH (Minuty, Chateau d’Esclans, and Galoupet), as if we are working for them.  I personally…

Continue ReadingTitle: “Côtes de Provence AOC: Analyzing the Competition and Differentiation Factors for Becoming the ‘Champagne of Rosé Wines’” “Marketing Strategies for Luxury Wine Brands: Implications for Moët Hennessy and the Global Landscape”