Tiffany nods her head in agreement. Definitely, she says. We need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering. Mike interjects, Well, thats something we should consider, but its not the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can. You reply, Great point, Mike. We should look at this from a couple of different angles. The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following: What are two analysis tools that could be used in this situation? Why do you think these are the best ways to analyze the market? How will you use these tools in your plan?
