look for the below 2 readings online
Martin, How Successful Leaders Think
Mooney, C. The science of why we dont believe science
In preparation for this weeks discussion, focus on the Boldflash case, You will also need to do a little bit of Google searching on the flash memory industry.
Here is an interesting video by a chess master.
http://ed.ted.com/lessons/working-backward-to-solve-problems-maurice-ashley
Now, assume you are Roger Cahill (Boldflash case)you are about to give a presentation senior management about the fact that you are losing market share even though they are in a growth market.
QUESTION: what do you need to say about the situation?
the bold flash case is attached.
I WANT THIS UNIVERSITY LEVEL
