Remember to support your initial post with at least one scholarly or business publication resource.
Your initial post should be at least a paragraph in length (minimum 250 words). However, the content of your post is more important than merely the length of the post.
Based on your project organization:
To what market do your customers belong? Business-to-Consumer, Business-to-Business, or both?
What bases for segmentation are you using to distinguish your customers?
Describe your target market using segmentations variables. (see pg. 247 for B2C; pg. 262 for B2B) (attached)
What level of market coverage do you intend? How many market segments will you serve?
You also must create at least two different discussion paragraphs for every discussion topic that week. Each discussion paragraph should be substantive about the subject (minimum 100 words) with one reference (APA citation) for each paragraph.
