1. In the Warby Parker case, we learn that the company had such a successful launch that three weeks after its launch, Warby Parker had hit its first-year sales target. A week later, the waiting list amounted to more than 20,000 customers (p. 6). Is the company poised for a tipping point, or does it experience one in the course of the case? Drawing on the three principles of tipping points from our video lecture, illustrate how Warby Parker is poised for a tipping point or experienced a tipping point.
2. Warby Parker sought to change the eyewear industry. Select one change that Warby Parker made from industry practices, and then applying our reading on Kotters 8-step model of change, consider how Warby Parker has led the change. How well do the companys actions fit Kotters model of change? Would Kotter deem their approach successful?
