Which parties have been the biggest winners and losers as a result of digital transformation and disruption? How has the COVID-19 pandemic impacted the pace and nature of digital transformation? https://www.cnbc.com/2019/07/14/nba-and-nfl-commissioners-talks-technology-and-sports-at-sun-valley.html https://www.sportsbusinessdaily.com/Daily/Issues/2019/10/17/Media/Comscore.aspx?hl=comscore&sc=0 https://www.cnbc.com/2020/02/22/nfl-tv-rights-up-for-renewal-in-2022-and-big-media-will-pay-more.html https://www.wsj.com/articles/the-future-of-sports-is-interactive-immersive-and-intense-11552827600 https://pitchbook.com/news/articles/sports-media-adapts-to-sports-free-world https://www.weforum.org/agenda/2020/04/sports-covid19-coronavirus-excersise-specators-media-coverage/
