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From Laurence Shames’ “The More Factor” (80) James B. Twitchell’s “What We Are to Advertisers” (177) Julia B. Corbett’s “A Faint Green Sell: Advertising and the Natural World (235) This piece is long so give it time! Phyllis M. Japp and Debra K Japp’s “Purification through Simplification: Nature, the Good life, and Consumer Culture” (128) This piece is long and fairly complicated—again, give it some time. Both Japp’s and Corbett’s essays will help you to formulate your paper: This assignment asks you to study advertising’s exploitation of environmentalism in order to sell products. Specifically, you are asked to select and examine the various ways advertising invokes environmental values and natural imagery. The assigned readings will help us to conduct a semiotic analysis of these ads–what do the images represented in the ad(s) suggest to you about the American culture at large or a specific segment of our culture? And to what extent can you identify and apply the techniques discussed in the readings to your ad analysis The one restriction is that you use CURRENT  “green” advertisements. Write an analysis of the you find in (1-3) green marketing campaigns/advertisements that present the possession of consumer goods as ways to achieve the simple life. Consult both Japp and Japp’s “Purification through Simplification” (128) and Julia B. Corbett’s “A Faint Green Sell: Advertising and the natural World” (235) to develop your response.