Topic for PR case study: Tylenol cyanide crisis of 1982
Individual Project
The Individual Project assignment will involve the student randomly choosing a business or organization of interest and conducting research on the kind of media attention and PR activity the company has received over the last year. The objective is to see how the company averted bad news using good PR with multiple resources in your research including newspaper, magazine, internet, and any social media activity.
Requirements:
Word document, minimum of 500 words (2 pages)
APA format
Content of the report should include the following:
Short description of the company and what it provides or produces
Description of the type of media coverage the company received or news releases the company produced to solicit media coverage.
Description of what the organization did to answer any negative media coverage.
Share 3 examples of media coverage your business or organization received.
