Essays

Developing a Cross-Promotion Campaign for Apple Watch Ultra 2 Section 1: Solving the Problem and Targeting the Audience for Apple Watch Ultra 2 The Problem: The problem facing Apple Watch Ultra 2 is the perception of it “Maximizing Impact: A Comprehensive Event Marketing Campaign for Client X” Section 3: Explanation of Campaign and Tactics Introduction: The purpose of this event marketing campaign is to create a successful and impactful event for Client X. The event aims to

For the final project, you will develop an e*media advertising campaign. The goal of this assignment is to apply the learnings from our readings, videos, class discussions and assignments to…

Continue ReadingDeveloping a Cross-Promotion Campaign for Apple Watch Ultra 2 Section 1: Solving the Problem and Targeting the Audience for Apple Watch Ultra 2 The Problem: The problem facing Apple Watch Ultra 2 is the perception of it “Maximizing Impact: A Comprehensive Event Marketing Campaign for Client X” Section 3: Explanation of Campaign and Tactics Introduction: The purpose of this event marketing campaign is to create a successful and impactful event for Client X. The event aims to

Title: “Reviving Beats by Dre: Innovative Strategies for Apple’s Maturity Stage Product”

Format: Report/ poster  Target Audience:  Client – Apple Resources:  Beats by DreLinks to an external site. Marketing Issue  While incredibly fashionable and popular during the introductory and growth stage of the product…

Continue ReadingTitle: “Reviving Beats by Dre: Innovative Strategies for Apple’s Maturity Stage Product”